History tells us now is a good time to go to university

The Covid-19 pandemic has had a dramatic impact in a very short amount of time on people’s lives — worry and uncertainty continues as cases rise and fall at differing levels across the globe. And while the UK grapples with the consequences of an economic recession, people who received their A-level results last week are facing not only confusion over their …

The power of research communications during COVID-19

University marketing and communications has certainly come a long way in the UK. Competition to attract the best undergraduate students has given way to more innovative campaigns, more people focused narratives and no longer just relying on the promise of the “great” student experience – for the most part. There is more of a focus on skills students will gain, …

Managing through change

There is no doubt that the education sector is facing its biggest challenge to date, no matter what part of education you are working in. We are faced with getting our students and staff through to the end of the year while having to do the complex longer-term planning for how we will go forward and survive and thrive in …

Aligning remote teams – how can we do it better?

I’ve often used the terms “remote working” and “virtual working” without giving them too much thought. Now they have taken on more meaning in our current situation, and I feel I want to stop using both of them. Remote feels isolating and lonely, and virtual can sound like I’m not really doing any work. There are teams of course who …

WEBINAR – Remote Team Alignment

It’s easy for people in remote teams to get off track. Learn how to spot the most common problems and find out how to handle them. About this Event People in remote teams typically experience problems in these two main areas: Behavioural alignment Personal transition Effective collaboration Leading / facilitating online Cognitive Alignment Understanding each other Getting strategic clarity Keeping …

Who Can You Trust? Start With Your NGOs

Are we really surprised that across four key institutions: Government, Media, Business and NGOs, it’s the latter that’s viewed as truly ethical? But with trust viewed as being built on competence as well as ethics, the 34,000+ global respondents in the recent annual Edelman Trust Barometer, also highlighted that none of the four excel at both.   So what can …

As an education institution how do you handle the climate strikes and what does it say about your brand?

Since Greta Thunberg started her solo protest in Sweden in 2018, students have been striking for climate in more than 100 countries across the world. Strikes first started in November 2018, with Greta prompting the FridaysforFuture protests which 1000s of school and university students took part in. September 2019 has seen even greater numbers taking to the streets to show their support …

If education is going global, are our communications functions global enough?

I’ve recently been surprised to find myself having conversations about how some education institutions in the UK are still looking at the best approach to managing communications and marketing functions. Should they have marketing and communications in one department, or as separate functions, should they sit with recruitment and admissions or with the top office? This debate is not new, …

The “Core Brief” and why it sometimes fails

Many of us in the internal communications world are familiar with the concept of the “Core Brief”. In its most basic sense, it is a way to keep everyone informed about what is going on strategically within an organisation. It can keep people up to date with major projects or inform people about the future direction the organisation has chosen …