As an education institution how do you handle the climate strikes and what does it say about your brand?

Since Greta Thunberg started her solo protest in Sweden in 2018, students have been striking for climate in more than 100 countries across the world. Strikes first started in November 2018, with Greta prompting the FridaysforFuture protests which 1000s of school and university students took part in. September 2019 has seen even greater numbers taking to the streets to show their support …

If education is going global, are our communications functions global enough?

I’ve recently been surprised to find myself having conversations about how some education institutions in the UK are still looking at the best approach to managing communications and marketing functions. Should they have marketing and communications in one department, or as separate functions, should they sit with recruitment and admissions or with the top office? This debate is not new, …

The “Core Brief” and why it sometimes fails

Many of us in the internal communications world are familiar with the concept of the “Core Brief”. In its most basic sense, it is a way to keep everyone informed about what is going on strategically within an organisation. It can keep people up to date with major projects or inform people about the future direction the organisation has chosen …

November is Measurement Month

For the whole of November, AMEC (The International Association for the Measurement and Evaluation of Communication) is holding a measurement month. What does that mean for communications professionals around the world? Access to resources, events, online chats and webinars – some of them free to access. It’s a great initiative and has made me think again about how I should …

Anniversaries – the Communications Gift that Just Keeps Giving…

In communications, having powerful stories to share is our bread and butter. What an anniversary gives us is an opportunity to tell our most important story of all –the story of what we stand for. An anniversary provides you with a year-long hook to hang your stories on, and if managed in the right way, an anniversary can keep on …